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HP’s smart printer saves the day in GS&P toy story advertising

CREDITS

Advertising Agency: Goodby Silverstein & Partners
Customer: Hewlett Packard
Creative Work Title: Next Generation of Smart
Live date: 08/13

HP
HP Marketing Director: Vikrant Batra
HP Global Print Marketing Manager: Deepak Masand
Global Marketing Manager for Printing Hardware Systems, HP: Ladd Martin
HP + and Instant Ink Global Marketing Director, HP: Amelia Iulia Condrea
HP + Global Marketing Manager: Amy Rowan
HP + Global Advertising: Kristy Stanaway

Creative
Co-chair and co-founder: Rich Silverstein
Executive Creative Director: Laura Petruccelli
Associate Creative Director: Wes Dorsainvil
Associate Creative Director: Joshua Hacohen
Artistic Director: Andrew Congleton
Editor: Zak DeLange

Production
Production manager: Leila Gage
Executive Producer / Producer: Tess Kenner

Account Services
Managing partner: Leslie Barrett
Group Account Director: Melissa Buck
Account Director: Callen Gustafson
Account manager: Haley Grialou
Assistant Account Manager: Will Young

Business affairs
Director of Commercial Affairs: Judy Ybarra
Head of Commercial Affairs: Howie Mapson

Brand and communication strategy
Partner, Head of Brand Strategy: Bonnie Wan
Partner, Head of Communication Strategy: Christine Chen
Group Communication Strategy Director: Dong Kim
Senior Communications Strategist: Matt Hudgins
Junior Communications Strategist: Josh German
Group Director of Brand Strategy: Kelly Evans-Pfeifer
Director of Brand Strategy: Cassidy Wilber
Senior Brand Strategist: Marisa Perazzelli

Production company
Company name: photos of the park
Director / DP – Lance Acord
Executive Producer – Jackie Kelman Bisbee
Executive Producer – Scott Howard
Sr. HOP / Business – Business Anne Bobroff
Production Manager – Chelsea Schwiering
Executive Producer / Producer – Caroline Kousidonis
Production Designer – James Chinlund

Editorial company
Company name: EXILE
Publisher: Kirk Baxter
Publisher: Zaldy Lopez
Assistant Editor: Jennifer Chung
EP: CL Kumpata
HOP: Jennifer Locke
Post-producer: Toby Louie

VFX / Finishing
Company name: a52
VFX Supervisors: Pat Murphy, Jesse Monsour
CG Supervisor: Andrew Romatz
2D VFX artists: Matt Sousa, Stefan Gaillot, Michael Vaglienty, Patrick Poulatian, Chris Riley, Dan Ellis, Sam Kolber, John Valle, Kevin Stokes, Ujala Saini, Kirk Balden
CG artists: Bryan Cox, Ariana Ziae Mohseni, Ziyan Zhang, Mike Dupree, Josh Dyer, Jade Smrz, José Limon
2D designers and animators: Ekin Akalin, Cindy SooHoo, Sky Bird, Laura Reedy
Producer: Jillian Lynes
Production manager: Stacy Kessler-Aungst
Executive Producers: Patrick Nugent and Kim Christensen
Managing Directors: Jennifer Sofio Hall

Telecine
Color studio: primary
Colorist: Daniel de Vue
Color assistants: Ale Amato, Corey Martinez, David Oh
Color Producer: Jenny Bright
Line Producer, Color: Thatcher Peterson

Music
Music Company: RNDM ORDR
Composer: Robert Miller
Executive producer: Rani Zarina Vaz
Producer: Ayesha Hassan
Recording and mixing: Marc McClusky

Sound design
Sound design: Martin Hernandez (MPSE)
Assistant Effects Editor: Jaime Sainz
Foley: Alan Riva-Palacio, Jaime Sainz
‘Huevote’ cat recording: Maluz Orozco

Mixing and sound design
Company name: Lime Studios
Sound design: Michael Anastasi – LSD
Sound design assistant: Kai Paquin- LSD
Audio mixer: Matt Miller
Audio assistant: Ian Connie
Senior Producer: Kayla Phungglan
Executive Producer: Susie Boyajan

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