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You can now scan a Jeep grille like a barcode and buy one online

Jeep Canada just launched what it calls “Jeep Code,” a Snapchat lens that allows users to scan any seven-slot Jeep grille as if it were a barcode and get more information about the vehicle.

Snapchat users can scan a Jeep grille and using augmented reality technology, the platform will leverage machine learning capabilities to determine the exact Jeep model scanned and allow users to learn more about the model, configure and price their dream Jeep online, browse local inventory, and even begin the buying process.

Also read: Jeep uses large SUVs to fund its electric future

“The new Jeep Code lens offers our Jeep enthusiasts a revolutionary new virtual shopping experience with easy pointing from their smartphone,” said William Levasseur, Vice President of Sales and Marketing, Jeep Canada. “Increasingly, vehicle purchases are being made in the digital realm and it’s a great way for new or potential customers to instantly experience the Jeep showroom at their convenience, learn more about our lineup exciting vehicles, search available inventory and connect with a local Merchant.”

Jeep says the launch of “Jeep Code” will allow it to streamline the buyer’s journey while appealing to younger consumers, ensuring that “they are connected quickly to the right vehicles in their area.”

The launch of “Jeep Code” comes shortly after the automaker unveiled the new Wagoneer L and Grand Wagoneer L, the two longest models in its lineup. Designed to compete with the Cadillac Escalade ESV and Lincoln Navigator L, both models have wheelbases that are 7 inches longer than the standard models, as well as extended rear overhangs.

Both new SUVs also feature a bespoke engine, namely Stellantis’ new twin-turbocharged 3.0-litre ‘Hurricane’ straight-six, developing 420 hp and 468 lb-ft (635 Nm) in the Wagoneer L and 510 hp and 500 lb-ft (678 Nm) in the Grand Wagoneer L.

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